Marketing Specialist

POSITION SUMMARY:

Under the supervision of the Marketing Manager, the Marketing Specialist is responsible for providing strategic support within the Marketing Department by planning, coordinating, and implementing all social media strategies through various platforms; writing, editing, and developing content for a wide range of channels; and being an integral part of the creative team to produce new ideas for company branding, promotional campaigns, and marketing communications.

ESSENTIAL FUNCTIONS:

• Develop, execute, and maintain content and campaigns on social media platforms, work with the Marketing Manager to define objectives; collaborate with graphic designer, as needed.

• Develop a monthly content calendar for multiple social channels (Facebook, LinkedIn, Instagram, and Twitter)

• Manage social media accounts, focusing on increasing engagement, conversions, followers, and lead generation

• Interact with and respond to comments/messages during or after hours— willingness to collaborate with team members to resolve current or prospective customer concerns

• Monitor key social media marketing metrics, ROI, and KPIs to track success and prepare reports as needed

• Conduct social media and paid advertising audits to ensure best practices

• Create innovative blog content

• Create email marketing campaigns including but not limited to authoring content, maintaining a monthly calendar, tracking campaign metrics, and assisting with template design, as needed

• Assist with copywriting, editing and designing all marketing and sales collateral, direct mail campaigns, and print ads

• Arrange content for annual Directory and Magazine publications and assists with ad design, as needed

• Conduct market research to identify customer trends, and competitor offerings

• Assist with organizing community events and tradeshows

• Coordinate with the creative team to help ensure deadlines are met and projects are completed in a timely manner

• Perform a variety of other marketing-related tasks as assigned by the Marketing Manager

EDUCATION, EXPERIENCE, AND SKILLS:

Required Education and Experience:

• Bachelor’s Degree in Marketing/PR/Communications or relevant field
• 2+ years of experience in Marketing, Advertising, Public Relations
• 1+ years of experience working in social media
• Creative and technical copywriting skills
• Strong written and verbal communication skills
• Ability to work independently and be self-motivated
• Strong organizational and time management skills
• Strong attention to detail
• Critical thinking and problem-solving skills
• Must be a confident team player who enjoys collaboration
• Experience with Constant Contact, Mail Chimp, or other email marketing platforms
• Proficiency in Adobe Illustrator, Photoshop, or InDesign
• Proficiency in full Microsoft Office suite

Preferred Education and Experience:

• Experience with CRM tools such as HubSpot, Salesforce or similar platforms
• Working knowledge of HTML and CSS
• Experience with A/B and multivariate experiments

Bixby Telephone Company dba BTC Broadband offers competitive pay and excellent benefits including Medical, Dental, Vision, 401K, and more!

Please fax or mail your resume to Human Resources, 6 E. Breckenridge, Bixby, OK 74008. Fax (918)366-2044 or email btc-jobs@mybtc.com. No phone calls please.